The Creative Mode

I'm very happy to announce that several clients from across the country have joined the ArtIntensity family! One is a naval aviation unit, and the other two are private commercial companies. We of course treat each and every one of our clients as if they were the only one we had!

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fill in the blank yourself. : )

What that means is, ArtIntensity has been so busy these days workign several projects for clients across the nation, and in fact have gained our first international client... yea us!

The downside, is that we've been so busy that we haven't had a chance to update our blog. Not to worry, we'll get you the latest updates as soon as we can. You will be impressed to see the body of work we've been doing, as well as the services we offer.

Check in with us regularly and make a point to "Like" us on Facebook!

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So I've been rather busy working on several projects, and have been rather negligent on updating the blog entries. My apologies about that one, but rest assured I am very much in the creative mode!

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People come to you the design professional because they recognize that you are the trained and experienced professional who knows the field and cna best utilize your talents to get them what they need in terms of advertising design. So it is always going to be in your best interest to be aware of their needs foremost, and listen to what they have to say instead of creating a preconceived notion of "knowing" already what they need before they have had a chance to say it.

The fact of the matter is, while they may come to you because of your background and training, needing to see a "doctor" to fix their needs. It is important for us to always remember that the client is the only one who knows where it itches.

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Your site must have a specific focus in mind... product.

Pretty looks, sharp looking graphics, absolutely! Easy to navigate, appropriate colors, identifiable logos all show signs of a great site, but what it will always come down to is the content, how it is organized, and how it drives the viewer to action.

When you have the advertising arm wanting the look to be sophisticated, hip, intelligent, or any adjective you care to decribe that particular aesthetic... and the IT component who drive towards architecture that is easy to maintain; that will leave you in an odd position. It leaves you having to think as a publisher, and that means thinking about the content strategy.

Think big! The marketplace is not just your town, city, community or state... it's the planet, and they're interested as long as your site is content rich and accessible to a global market.

It's up to you.

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